Comparative advertising: disclosing horizontal match information

Comparative Advertising: disclosing horizontal match information

Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also higher prices, so consumer surplus can go up or down, while proÞts rise. With enough quality asymmetry though, the higher quality (and hence larger) Þrm’s price falls with more information, so both effects beneÞt consumers. This is when comparative advertising is used...

Comparative Advertising

A firm introduces a product and consumers do not know how much they value it, while they know how they value a rival’s product. If the product is low quality, the firm will advertise detailed product information that enables consumers to determine their matches: it will not if it is high quality. By contrast, the rival would like to advertise match information about the unknown product only if ...

Disclosing Freedom of Information Releases

The Freedom of Information (FOI) Acts passed in 2000 in England and Wales and in 2002 in Scotland require organisations, including UK Higher Education Institutions (HEI), to provide requested information within certain conditions. The JISC Information Governance Gateway (JIGG) project aims to provide a single online gateway into information and resources related to HEIs’ compliance with informa...

Complete bilateral horizontal gaze paralysis disclosing multiple sclerosis.

Two women presented with bilateral internuclear ophthalmoplegia evolving in a few days to complete bilateral horizontal gaze paralysis. Convergence and vertical eye movements were normal. Cerebral MRI showed a few small white matter lesions in the lateral ventricle regions, and, at the brainstem level, a single, small, bilateral lesion affecting the posterior part of the medial pontine tegmentu...

Beauty Match-up and Self-concept Congruity in Advertising